BBA in Marketing
Advertising, retail, product development, consumer behavior, strategic communication – it’s all part of majoring in Marketing.
Studying under industry experts, you will gain the theoretical knowledge and practical experience required to advance as a marketing professional. Upon graduation, you will be equipped with a strong knowledge base, hands-on experience, and the mindset required for success in the dynamic field of marketing.
The full Marketing program consists of 120 credit hours. In addition to general education courses (30 credit hours), the following courses comprise the core curriculum (90 credit hours):
|Core Curriculum + General Education courses (30 credit hours)||Credits|
|Total Program Credit Hours||120|
Lower Division Core for the Major (6 courses)
|ACCT 2101: Principles of Financial Accounting||3|
|ACCT 2102: Principles of Managerial Accounting||3|
|BLAW 2106: Legal Environment of Business||3|
|BUSA 1105: Introduction to Business||3|
|CPTG 2201: Advanced Computer Applications||3|
|ECON 2105: Principles of Macroeconomics or ECON 2106: Principles of Microeconomics||3|
Upper Division Core Requirements (7 courses)
|BUSA 3101: Business Statistics||3|
|FINA 3101: Corporate Finance||3|
|MGMT 3101: Mgmt. Principles & Org. Behavior||3|
|MGMT 3102: Performance/Quality Management||3|
|MGMT 3120: Managerial Communications||3|
|MKTG 3101: Principles of Marketing||3|
|MKTG 3420: Global Business||3|
Major Courses (3 courses)
|MKTG 4104: Marketing Research & Analysis/td>||3|
|MKTG 4207: Professional Selling||3|
|MKTG 4750: Marketing Management||3|
Marketing Electives (3 courses)
|MKTG 3302, 3312, 4106, 4200, 4420, 4510, 4800, 4850, or SCML 3105||9|
Business Electives (4 courses)
|At least 2 non-MKTG||12|
Major Electives (1 course)
Non-Business Electives (2 courses)
Students are accepted into the program three times a year in the Fall, Spring and Summer terms.
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