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College of Business

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BBA in Marketing

Advertising, retail, product development, consumer behavior, strategic communication – it’s all part of majoring in Marketing.

Studying under industry experts, you will gain the theoretical knowledge and practical experience required to advance as a marketing professional. Upon graduation, you will be equipped with a strong knowledge base, hands-on experience, and the mindset required for success in the dynamic field of marketing.

Students who are earning a BBA in Marketing may also choose to specialize in specific areas. Concentrations are available in Digital Marketing and in Consumer Psychology.

In order to complete a Digital Marketing Concentration, students need to complete all the required courses for the Marketing major and take three specific courses (MKTG 4106, MKTG 4111, MKTG 4112) as part of their marketing and business electives.

In order to complete a Consumer Psychology Concentration, students need to complete all the required courses for the Marketing major and take two required courses (PSYC 1101, PSYC 3130) plus one elective (see specific selected courses in academic catalog) as part of their business and free electives.


Degree Requirements

The full Marketing program consists of 120 credit hours. View the degree requirements for Marketing in the online academic catalog.


Frequently Asked Questions

Students who major in marketing will learn to become effective marketing professionals with skills in basic selling techniques; conducting market research; and recognizing the importance of marketing mix, market segmentation, and target marketing for a company. Graduates can find careers including as advertising executives, research analysts, international marketers, promotions directors, market researchers, or media buyers.

We accept incoming students three times a year in the Fall (August), Spring (January), and Summer (May) of each year.

The in-state tuition for the 2018-2019 academic school year is $165.20 per credit hour. Students normally register for 15 credit hours (*$3,215) per semester.

Visit the tuition webpage to see the full fee schedule for undergraduate in-state and out-of-state tuition.

To begin the application process, visit our Office of Undergraduate Admissions.

Transfer students are welcomed to Clayton State University to continue their studies. Transfer credit can be accepted from college work earned at regionally accredited colleges and universities, provided the courses are comparable to the Clayton State University curriculum. You must have earned a minimum of C or higher level for transfer credit to be accepted.

To begin the application process, visit the Undergraduate Transfer admissions page for more information.

 

All Bachelor of Business Administration (BBA) degrees are 120- credit programs. Undergraduate students generally take about 45 individual courses (including general core courses) during the course of the degree program. View this document Undergraduate MGT MKT SCM 3 Year Projected Schedule to see the current projection of classes offered in upcoming terms.

Classes are taught in the classroom on the main campus at Morrow, GA or online.

Internships are required in each business major.

Discover our internship opportunities.

Students are able to study abroad for course credit as part of the curriculum. In the past, students have traveled to destinations including Jamaica, the Czech Republic, and India.

Please visit the study abroad page to learn more.

Advisors can help guide you through a degree plan and ensure you are taking the right courses that meet your goals and keep you on track toward graduation. Advisors for the College of Business are located in the Natural and Behavioral Science (NBS) Building, Room 143.

Find out more about our advising program.


Tuition

Visit the tuition webpage to see the full fee schedule for undergraduate in-state and out-of-state tuition.


Application Deadlines

Students are accepted into the program three times a year in the Fall, Spring and Summer terms.

Fall

July 15

Spring

November 15

Summer

April 15

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AACSB Accreditation

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Among the only five percent of business schools in the world with AACSB accreditation, we are internationally-recognized for providing excellence in business education.

Academic Excellence

Academic Excellence

The College has been recognized for preparing the next-generation of leaders in today’s economy, including being named among the best colleges and universities for a bachelor’s and master’s degree in business by U.S. News and World Report.

Educational Value

Educational Value

Consistently recognized for affordability, we strive to provide graduate and undergraduate programs that combine quality and value. SR Education Group ranked the College no. 2 for the Most Affordable Colleges for Bachelor’s degree in Business.