Skip to Content Skip to Footer

College of Business

BBA in General Business banner image

BBA in General Business

A Bachelor of Business Administration degree in General Business will prepare students for the wide range of career opportunities available in today’s business world.

Unlike some business programs, the general business curriculum is not specialized in one particular area. The program is designed to provide students with a thorough exposure to the basic areas of business administration while permitting wide latitude in the selection of additional courses according to individual interests.

The full General Business program consists of 120 credit hours. In addition to general education courses, the following courses comprise the core curriculum:

Core Curriculum + General Education courses (42 credit hours) Credits
Total Program Credit Hours 120

Lower Division Core for the Major (6 courses)

ACCT 2101: Principles of Financial Accounting 3
ACCT 2102: Principles of Managerial Accounting 3
BLAW 2106: Legal Environment of Business 3
BUSA 1105: Introduction to Business 3
CPTG 2201: Advanced Computer Applications 3
ECON 2105: Principles of Macroeconomics or ECON 2106: Principles of Microeconomics 3

Upper Division Core Requirements (8 Courses)

BUSA 3101: Business Statistics 3
FINA 3101: Corporate Finance 3
MGMT 3101: Mgmt. Principles & Org. Behavior 3
MGMT 3120: Managerial Communication 3
MKTG 3101: Principles of Marketing 3
MKTG 3420: Global Business 3
SCML3102: Operations & Supply Chain Management 3
MGMT 4850 or MGMT 4851 or MGMT 4852: Internship/Cooperative Educ. 3

General Business Major Elective Courses (9 courses)

At least one FINA/ACCT 3
At least one MGMT 3
At least one MKTG 3
Business Electives 18

Major Capstone Course (1 Course)

MGMT 4750 3

Non-Business Electives (2 Courses)

Non-Business Electives 6
View the Academic Catalog

Application Deadlines

Students are accepted into the program three times a year in the Fall, Spring and Summer terms.


July 15


November 15


April 15

Ready to Apply

Applications are currently being accepted . Begin the application process today! Apply Today!

Take Action

Attend an Info Session

Request More Info


AACSB Accreditation

AACSB Accreditation Logo

Among the only five percent of business schools in the world with AACSB accreditation, we are internationally-recognized for providing excellence in business education.

Academic Excellence

Academic Excellence

The College has been recognized for preparing the next-generation of leaders in today’s economy, including being named among the best colleges and universities for a bachelor’s and master’s degree in business by U.S. News and World Report.

Educational Value

Educational Value

Consistently recognized for affordability, we strive to provide graduate and undergraduate programs that combine quality and value. SR Education Group ranked the College no. 2 for the Most Affordable Colleges for Bachelor’s degree in Business.