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Master of Business Administration in Digital Marketing

Today, marketers must go beyond the traditional tools of branding, advertising, and promotions to engage consumers and capture market share. The environment on how consumers receive information and make decisions has radically changed.

To be successful today, marketers must understand digital marketing for insights into consumer behavior. The MBA in Digital Marketing prepares students with the necessary skills and knowledge to respond to customer expectations in the market and develop creative solutions for engaging consumers.

Students will learn how to reach consumers online, analyze performance and develop compelling content, in addition to general business principles. Students will be prepared for the growing number of job opportunities in this field as companies and organizations continue to increase their investment into online efforts.

Degree requirements

The MBA program consists of 33 credit hours (approximately 12 courses). This includes a core curriculum, in addition to courses in the concentration of choice. All courses are three credit hours unless otherwise specified.

Core Curriculum (24 credit hours) Credits
Total Program Credit Hours 33
The following courses comprise the core curriculum:
ACCT 5000 Accounting Concepts 2
BUSA 5000 Decision Concepts 1
ACCT 5200 Accounting for Managerial Decision Making 3
BUSA 5200 Decision Making Under Uncertainty 3
FINA 5100 Corporate Finance 3
MGMT 5101 Innovation and Design Thinking 3
MGMT 5111 Leadership and Organizational Behavior 3
MKTG 5200 Marketing Strategy 3
MGMT 5750 Global Strategic Management (Capstone) 3
Students also must take nine (9) hours of 5000 level courses in Digital Marketing:
MKTG 5110 Integrated Marketing Communication in the Digital Era 3
MKTG 5111 Digital Marketing and Strategy 3
MKTG 5112 Social Media Marketing 3

View the Academic Catalog

View the Class Schedule

Elective courses in the Digital Marketing Concentration will be offered beginning in Fall Semester 2019.

Application deadlines

There are five eight-week terms giving applicants flexibility in their start date for the program.

Fall

Term 1: July 15

Term 2: September 1

Spring

Term 1: November 15

Term 2: February 1

Summer

Term 1: April 15

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Applications are currently being accepted . Begin the application process today! Apply Today!

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