Visual Identity

The Clayton State University brand is our identity. It is who we are and what the experience of being a part of our community is like. The university brand frames and guides our communication strategy so that we can achieve our strategic organizational goals. Below are samples of the visual elements.

Typography

Brand Fonts

The University's brand fonts are Lato and Barlow.

Lato

Lato is the university’s primary sans serif typeface. It has 10 font variations of weight and styles.

Lato Thin
Lato Light
Lato Regular
Lato Bold
Lato Black
Lato Thin Italic
Lato Light Italic
Lato Regular Italic
Lato Bold Italic
Lato Black Italic

Lato is a Google typeface and available for download.

Download Lato font

Barlow

Barlow is the university’s secondary sans serif typeface. It has 15 font variations of weight and styles.

Barlow Thin
Barlow ExtraLight
Barlow Light
Barlow Regular
Barlow Medium
Barlow Semibold
Barlow Bold
Barlow Extrabold
Barlow Black
Barlow Thin Italic
Barlow ExtraLight Thin
Barlow Light Italic
Barlow Regular Italic
Barlow Medium Italic
Barlow Semibold Italic
Barlow Bold Italic
Barlow Extrabold Italic
Barlow Black Italic

Barlow is a Google typeface and available for download.

Download Barlow font

Color Palette

Official Colors

The official University school colors are Laker Blue and Georgia Clay. Please refer to the chart below for color matching codes.

Color combinations which reflect official colors of other institutions should be avoided when preparing materials that will represent Clayton State University.