Management, Marketing, and Supply Chain Management
Management emphasizes the integrative nature of the management discipline in planning, organizing, directing, and controlling contemporary profit and non-profit organizations. Marketing and Supply Chain Management are two critical areas of business that drive customer engagement with a company or organization.
The Management program includes general management, leadership, human resources, management science, and strategic management to provide the student with modern analytic concepts, tools, and techniques that can be used as aids to managerial decision-making. The impacts of the international environment, social responsibilities of managers, and career opportunities for management graduates receive special attention across the broad range of management courses. Various teaching methods are used in an effort to bring reality to classroom considerations of relevant business problems.
Marketing is the dynamic life-blood of every organization. Our marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategies and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales.
Metro Atlanta is one of the most important global logistics centers in the U.S. The region's growth in supply chain management is due to its strong cluster of corporate headquarters that demand efficient supply chain services, vital southeast geographic location, and robust infrastructure. From highways to rails to the frequency of flights, combined with an outstanding capital ecosystem, Atlanta is uniquely positioned for supply chain technology innovation and talent acquisition.