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Brand Toolkit

The Clayton State University Brand Toolkit provides essential resources to help maintain a clear, consistent, and professional identity across all communications. The toolkit includes stationery, templates, logo usage guidelines, and comprehensive brand standards designed to support faculty and staff in representing the University accurately and effectively.

A strong brand identity is more than just a logo. It reflects who we are, what we value, and how we show up to our audiences. Consistent use of these resources ensures that Clayton State presents a unified voice, strengthens recognition, and builds trust with students, partners, and the broader community.

By using the Brand Toolkit, you play an important role in reinforcing a cohesive and recognizable Clayton State experience across every platform and interaction.

Brand Guidelines

Visual Identity

Name and Logo Usage

Athletics Logos

Templates

Stationery

Loch Mascot

Campus Gallery