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Online MBA in Digital Marketing

Today’s businesses recognize the need for digital marketing to achieve their business goals in a tech-driven economy.

The MBA Concentration in Digital Marketing prepares students with the necessary skills and knowledge to respond to customer expectations in the market and develop the online strategies to place companies at the forefront of their industries.

Students will learn how to reach consumers online, analyze performance and develop compelling content, in addition to general business principles. Students will be prepared for the growing number of job opportunities in this field as companies and organizations continue to increase their investment into online efforts.

Degree requirements

The Online MBA program consists of 33 credit hours (approximately 12 courses). This includes a core curriculum in addition to courses in the concentration of choice. All courses are three credit hours unless otherwise specified.

Core Curriculum (24 credit hours) Credits
Total Program Credit Hours 33

The following courses comprise the core curriculum:

ACCT 5000 Accounting Concepts 2
BUSA 5000 Decision Concepts 1
ACCT 5200 Accounting for Managerial Decision Making 3
BUSA 5200 Decision Making Under Uncertainty 3
FINA 5100 Corporate Finance 3
MGMT 5101 Innovation and Design Thinking 3
MGMT 5111 Leadership and Organizational Behavior 3
MKTG 5200 Marketing Strategy 3
MGMT 5750 Global Strategic Management (Capstone) 3

Students also must take nine (9) hours of 5000 level courses in Digital Marketing:

MKTG 5110 Integrated Marketing Communication in the Digital Era 3
MKTG 5111 Digital Marketing and Strategy 3
MKTG 5112 Social Media Marketing 3

View the Academic Catalog

View the Class Schedule

Application deadlines

There are five eight-week terms giving applicants flexibility in their start date for the program.


Term 1: July 15

Term 2: September 1


Term 1: November 15

Term 2: February 1


Term 1: April 15

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Applications are currently being accepted . Begin the application process today! Apply Today!

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Among the only five percent of business schools in the world with AACSB accreditation, we are internationally-recognized for providing excellence in business education.

Academic Excellence

Academic Excellence

The College has been recognized for preparing the next-generation of leaders in today’s economy, including being named among the best colleges and universities for a bachelor’s and master’s degree in business by U.S. News and World Report.

Educational Value

Educational Value

Consistently recognized for affordability, we strive to provide graduate and undergraduate programs that combine quality and value. SR Education Group ranked the College no. 2 for the Most Affordable Colleges for Bachelor’s degree in Business.