Online MBA in Digital Marketing
Today’s businesses recognize the need for digital marketing to achieve their business goals in a tech-driven economy.
The MBA Concentration in Digital Marketing prepares students with the necessary skills and knowledge to respond to customer expectations in the market and develop the online strategies to place companies at the forefront of their industries.
Students will learn how to reach consumers online, analyze performance and develop compelling content, in addition to general business principles. Students will be prepared for the growing number of job opportunities in this field as companies and organizations continue to increase their investment into online efforts.
The Online MBA program consists of 33 credit hours (approximately 12 courses). This includes a core curriculum in addition to courses in the concentration of choice. All courses are three credit hours unless otherwise specified.
|Core Curriculum (24 credit hours)||Credits|
|Total Program Credit Hours||33|
The following courses comprise the core curriculum:
|ACCT 5000 Accounting Concepts||2|
|BUSA 5000 Decision Concepts||1|
|ACCT 5200 Accounting for Managerial Decision Making||3|
|BUSA 5200 Decision Making Under Uncertainty||3|
|FINA 5100 Corporate Finance||3|
|MGMT 5101 Innovation and Design Thinking||3|
|MGMT 5111 Leadership and Organizational Behavior||3|
|MKTG 5200 Marketing Strategy||3|
|MGMT 5750 Global Strategic Management (Capstone)||3|
Students also must take nine (9) hours of 5000 level courses in Digital Marketing:
|MKTG 5110 Integrated Marketing Communication in the Digital Era||3|
|MKTG 5111 Digital Marketing and Strategy||3|
|MKTG 5112 Social Media Marketing||3|
View the Academic Catalog
View the Class Schedule
There are five eight-week terms giving applicants flexibility in their start date for the program.
Term 1: July 15
Term 2: September 1
Term 1: November 15
Term 2: February 1
Term 1: April 15
Ready to Apply
Applications are currently being accepted . Begin the application process today! Apply Today!
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