Goal 3: Strengthening Reputation and Brand Awareness

Creating clear and compelling messages about the value and proposition of a Clayton State University education and amplifying those messages to internal and external constituencies all while promoting community engagement and economic development across the southern crescent.

Signature Initiatives

• Create communications strategy and calendar
• Empower Enrollment Management
• Promote a unified and consistent Clayton State University Message
• Promote community engagement and economic development

Progress

Committee Members

• Ashlee Spearman, Vice President of Enrollment, Marketing and Student Success (Goal Champion)
• Leanne Bradberry, Senior Web Developer
• Detrenyona Chester, Assistant Vice President for Enrollment Management
• Joseph Clark, Assistant Director of Strategic Communications and Media Relations
• Joie Hain, Associate Professor of Marketing
• Dwayne Hooks, Dean of College of Health and Interim Dean of College of Arts and Sciences
• Sam Khosravi, Dean of College of Science, Technology, Engineering and Mathematics
• Portia Kirkland-Clemmons, Assistant Vice President of Marketing and Communications
• Michael Little, Interim Vice President for Advancement and Executive Director of Government an External Affairs
• Katherine Sylvestre, Assistant Director of Enrollment Communications
• Shane Worth, Graphic Specialist