Dr. Gary May (Newnan), associate professor of Management in the Clayton State University School of Business, recently had his book, “Strategic Planning: Fundamentals for Small Business” published by Business Expert Press (BEP). May decided to write the book while attending a conference.
“I met the publisher, Dave Parker of Business Expert Press, at a conference,” May says. “He was soliciting new authors. After some research, we determined there were not many books in the marketplace on the topic of strategy for small business owners and managers. I teach strategy, and I have managed strategic planning projects in the corporate world, and was a second-generation owner of a family business. So there was a nice fit with my experience. On the basis of the research, I drafted a concept proposal and chapter outline.”
May admits there were some challenges.
“BEP specializes in concise books on focused topics targeted to busy executives,” he explains. “The challenge was boiling the strategic management literature down to fundamental principles that would be useful to small business operators - cutting through all the theory and complexity.”
Despite some challenges, May’s experience was rewarding.
“Seeing the end result and getting positive feedback from a number of small business owners who served as readers for the initial drafts was very satisfying,” he says. “One small business president said, `you covered clearly in 10 pages what most books take 50 to say.’
“On a personal level, it was a great learning experience. Simplifying the complex requires deep learning. I reviewed the relevant strategic planning literature and now understand more concepts at a deeper level. I've always said that he or she who teaches learns the most. Now I say that he or she who writes the book learns even more!"
Although May does not intend to require the book in his strategy class, students will know it's available as a possible resource for those who are interested in the small business arena when they graduate.