Clayton State University is pleased to announce the appointment of Asia L. Hauter as assistant vice president of Marketing and Communications.
In her new role, Hauter will oversee the Office of Marketing and Communications within the Division of University Advancement. She will be responsible for advancing the mission of Clayton State University through strategic marketing and integrated communications efforts focused on building the university’s reputation, image and brand identity.
“We are excited that Ms. Hauter is joining Clayton State University as the assistant vice president for Marketing and Communications. This is an exciting time to be joining the university as we celebrate our 50-year anniversary and begin the earnest work of positioning Clayton State to meet the future needs of Georgia,” said Chase Moore, vice president of University Advancement. “Asia brings significant experience that we will draw upon heavily as we chart this journey; I honestly couldn’t be happier to have her on the team.”
Hauter has more than 18 years of experience in marketing, advertising, public and media relations. She most recently served as director of Public Relations at Georgia Gwinnett College where she managed public relations and creative services for the institution. She implemented college-wide marketing guidelines and brand messaging, as well as collaborated with departments across campus to develop communication pieces to promote the college’s unique student experience.
Hauter has previously held roles as a communications manager at St. John’s University in Queens, New York, and assistant director of public relations at Hofstra University in Hempstead, New York. Hauter specializes in crisis communications, media training, market research, marketing tactics and internal communications.
Hauter holds a B.A. in mass media arts/public relations from Hampton University and an M.B.A. in marketing management from St. John’s University.
Moore led the search in which the campus community was included throughout the process to provide their feedback.