Program Offers New Courses in Advertising and Public Relations
The Department of Visual and Performing Arts at Clayton State University recently announced the launch of a new program in Corporate Communication. Set to begin officially in Fall 2013 Semester, the new minor will offer courses in areas including advertising, public relations, and crisis communication.
Offered by the Communication and Media Studies Program, the Minor in Corporate Communication will offer a total of seven new courses, including Introduction to Public Relations, Introduction to Advertising, Principles of Project Management, Crisis and Change Communication, Digital Imaging, Media Industries, and Communication Technologies. In addition, the Communication and Media Studies program already offers courses that students can use toward completion of the Corporate Communication minor, including: Public Relations Principles and Practices, and Organizational Communication.
“This is an exciting accomplishment for us, and we have already seen interest in this new minor from students and faculty in a range of disciplines,” notes Dr. Susan Tusing, department chair for Visual and Performing Arts. “Most fields and industries where there are corporations, institutions or causes require professionals who are skilled in the areas of publicity, advertising, media relations and image management.”
“The strength of this new minor is that it’s dual focused,” says Dr. Susan McFarlane-Alvarez, assistant professor of Corporate Communication. “We have developed these courses to give students a good balance between learning the theoretical concepts of corporate communication, while gaining practical experience in strategizing, writing and developing actual tactics like news releases, fact sheets, ads, brochures, newsletters, and social media messaging.”
The Visual and Performing Arts Department also has plans in place so that in the future, the Corporate Communication program will offer students the opportunity to work as part of a student agency, potentially serving actual community clients. In this planned advertising and publicity agency, students may work in professional roles including as account executives, creative and art directors, writers, production managers, media specialists.
Individuals interested in learning more about the Minor in Corporate Communication and the student agency should contact the Department of Visual and Performing Arts for more information, or visit http://www.clayton.edu/vpa