One of the advantages to internet radio is that listenership isn't limited to the distance that regular radio waves can travel.
Clayton State University's student internet radio station, CSiR (ClaytonState internet Radio) has found that to be true, thanks to a new Geo Stats feature that allows Clayton State Student Media Advisor Jennifer DeMond to see what countries, states, and cities CSiR's listeners come from. And those numbers show that CsiR is spreading Clayton State's "footprint" around the world. Even though summer is traditionally a slow time in higher education, CSiR's numbers have been growing throughout the summer, and the station is poised for a big fall semester.
According to DeMond, during June 2013, CSiR had 1480 listeners who listened for a total of 218 hours of CSiR programming. Of these listeners, five were from outside the United States (in Italy, Canada, and Spain). Listenership from Georgia was 667, meaning that surprisingly, more than half of CSiR's listeners were from out of state, with the biggest listener bases located in Texas (260), California (154), Kansas (75), and Tennessee (64).
For July, the number of listeners rose to 1920, for a total of 668 hours. July had a dozen listeners outside the U.S. (in this case Canada, Belguim, Singapore, Venezuela, France, Hong Kong and India). Listenership also rose in Georgia, to a little more than half at 999 streams. The biggest listener bases outside of Georgia were California (159), Ohio (119), Texas (110), Kansas (104), and Florida (80).
DeMond also reports that the most-listened show was not a music program, but "Konscious Vibes," a social justice talk show on Fridays that has covered such topics as the George Zimmerman trial and the Supreme Court striking down DOMA.
"They have done well through Twitter and get a lot of tweets and calls during their show," she notes.
And, the numbers are looking good for August, as CSiR has gained some listeners from Australia and Russia.