The Office of Marketing and Communication oversees a variety of tools to manage our brand, and communicate to external and internal audiences. Listed below are communication channels and vehicles that are utilized, when appropriate, to reach important constituents. Do you have an event coming up and need to get the word out? Are you doing some interesting research that we can help promote? Do you have information you want campus to know about? Please let us know!
University Master Calendar
The University Calendar promotes events and activities on campus that may be of interest to prospective students and parents, current students, faculty/staff and visitors. Events and activities may include, but not limited to:
- Admissions events
- Ribbon cuttings
- Wellness classes
- Speaker series
- Spivey performances
- Job fairs
Inside Clayton State
- HR training
- Construction Notices
- Procurement and accounting deadlines
- Safety notifications
- Campus closings
- Auxiliary updates
- Surveys for students, faculty and staff
The Newsroom is to highlight University, faculty and student accomplishments. Also to report on significant events happening on campus that may be of interest to internal audiences and external media.
The campus E-Newsletter is a select compilation of interest stories, event happenings, upcoming events and recent media coverage. Content is tailored for various audiences through our Student and Faculty/Staff editions.
The Laker Connection magazine is a printed and digital publication that is published two editions a year - Fall and Spring. It is a compilation of interest stories and campus updates. Currently the printed circulation is 54,000. The Laker Connection is distributed to alumni, donors, corporate partners, faculty, staff, alumni and other friends of the University.
Social media is a tool for the dissemination of news and information about the University to students, parents, prospective students, alumni, faculty and staff, donors, members of the community, and news media. Stay connected via our social media channels.
The University recognizes that email is an efficient and cost-effective means for campus groups to reach internal audiences. At the same time, members of the University community have expressed an aversion to unsolicited, mass-distributed, internal email. Research suggests that the overuse of email messaging through all-University email groups negatively impacts the University’s ability to deliver messages of critical importance. Also, email spam exposure leads to significantly, both statistically and economically, lower user engagement.
At this time we are currently assessing the use of mass emails on our campus. In the meantime, the Office of Marketing and Communications will assess mass email requests on an individual basis as we work to reduce the volume of emails and develop an effective mass email system.