Visual Identity

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Typography

Fonts

The font choice and placement is straightforward yet strong, speaking to the no-nonsense attitude of “Made Real.” Arial is a substitute for Helvetica.

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Color Palette

Official Colors

The official University school colors are Laker Blue and Georgia Clay. Please refer to the chart below for color matching codes.

Color combinations which reflect official colors of other institutions should be avoided when preparing materials that will represent Clayton State University.

Primary Colors

	cmyk: 100, 92, 26, 14 rgb: 9, 44, 116 web: 092c74 pantone: 288		cmyk: 0, 74, 100, 0 rgb: 252, 103, 25 web: fc6719 pantone: 165

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Secondary Colors

	cmyk: 0, 19, 79, 0 rgb: 255, 207, 82 web: ffcf52 pantone: 122		cmyk: 23, 97, 76, 14 rgb: 172, 40, 59 web: ac283b pantone: 704		cmyk: 62, 16, 11, 0 rgb: 90, 173, 206 web: 5aadce pantone: 7458		cmyk: 23, 37, 88, 2 rgb: 197, 156, 68 web: c59c44 pantone: 7407

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Accent Colors

	cmyk: 12, 9, 10, 0 rgb: 221, 221, 224 web: ddd		cmyk: 0, 0, 0, 0 rgb: 255, 255, 255 web: fff

The Color Bars

The color bars speak to the importance of diversity on our campus by using a vibrant, primary palette of colors.

 

The Grid

The Grid is reminiscent of printer blue lines that are found on project drafts.