Susan McFarlane-Alvarez (Ph.D. 2006, Georgia State University) is an Associate Professor of Corporate Communication at Clayton State University in Morrow, Georgia, where she teaches courses in communication. Her research focuses on moving image media, advertising and identity, set against the contexts of globalization and post-colonialism. More recently, her research also examines how the persuasion industries and academia deploy social media platforms and the implications of evolving trends.
Advertising and Publicity.
Susan has worked as a writer, creative director and strategic consultant in corporate communications (advertising and public relations) since 1993 and has eleven Creative Excellence awards with her name on them. Professionally, she has worked with multinational corporations, local small businesses, government agencies and non-profits, across a wide array of industries from healthcare, financial services, energy, retail, manufacturing, B2C and B2B. Her 20-year career in advertising and public relations has included work in film and video production and scriptwriting, copy-writing for print ads, radio and television commercials, speech-writing, annual report writing, integrated communication campaign development, proposal-writing. She continues to remain active in the industry, writing strategically for a diversity of corporations across industries.
McFarlane-Alvarez also taught at Georgia State University (2002-2009) and The University of the West Indies (1993-2001), courses ranging from public relations to survey communication courses, film and communication theory and history, media studies and performance-production courses.
Susan is published in Advertising and Society Review, The Howard Journal of Communication, the Routledge Encyclopedia of Documentary Film, and a recently published chapter in the book, Contemporary Caribbean Dynamics.