Created in 2013, T.R.U.S.T., which stands Transforming Relations Using Student Thinkers, was developed as part of the new Corporate Communications minor at Clayton State University in Morrow, Georgia. We are housed within the Communication and Media Studies program that resides within the department of Visual and Performing Arts.
During their study in introductory courses (Introduction to Advertising and Introduction to P.R.), students become part of a designated Talent Team that includes the following positions:
Students also work together in Client Crews, to serve the needs of either on-campus or off-campus clients. TRUST is a mutually rewarding experience for students and clients alike.
In the advanced Public Relations course, students work as independent consultants: a single-person client service and creative professional, learning about communication management, and building relevant tactics to serve the client needs and reach targeted audiences.
Through each experience working in TRUST, students learn about the real world of the persuasion industries, through experiential learning. Clients benefit from having their organizations and events publicized through strategic efforts designed by upcoming professionals.
We thrive to establish and provide the students, faculty, school organizations, and local community with effective public relations and advertising solutions. We will maintain trusting relationships by connecting clients with their desired publics. We will provide the knowledge, skills, and real-world experiences that are necessary to take every client above and beyond their expectations.
Our vision is to be a fully operated Corporate Communications agency. T.R.U.S.T. is driven for and by all of the surrounding communities and upheld by Clayton State University Students. Our vision includes creating innovative techniques in public relations and advertising solutions. Our desire is for students and clients to be able to work together in a professional environment that leads to learning and developing while successfully completing each commitment that we make. The experience will lead to strong communication and interpersonal skills between students, clients, and other stakeholders. T.R.U.S.T. will also prepare students to be great corporate communications professionals which will give them the tools that they need to succeed in their careers and in life!