1) Improve SmartBodies’ Membership To Achieve Projected Revenue Projection

SPT#2 & #4, #5 - -- - Increase member retention and improve customer satisfaction

- LRG – Increase membership to meet revenue projections

- Continue post card mailer program.

- Schedule quarterly post card mailers

- Increase membership

- Continue ad in CE flyer

- Collaboration with CE

- Reach projected revenue amount

- Launch Clayton State University Employee Recruitment Initiative through the implementation of a number of possible incentives including payroll deduction

- Implement incentive program campus-wide that would encourage employees to join SB.

Approval is needed from People Soft Support Network in Athens who work in collaboration with Clayton State University OHR.

- Clayton State University pays for a portion of employee membership, release time allowed for wellness activities, and/or the implementation of payroll deduction

- Continue to offer employee rate to alumni for those who make a $100.00 contribution to the Clayton State University Foundation and join SB for one year.

- Work with Alumni Association to promote SB and the special Alumni rate for any card carrying member of the Clayton State University Alumni Assoc.

-Formally request that SB information be included in selected alumni mailers.

- See increase in alumni membership and increased donations into our foundation account

- Increase student awareness of SB programs through catalogue revision, student life materials, Clayton State University web, email

- Continue to conduct guest lectures for Clayton State Seminar classes (formerly CSOR).

Student Life to include SB in tour of campus.

- Increased enrollment in PE course or in student membership

2) Market & Promote SB & Programs

I.                     SPT#2 & #4, #5, #7, #8

- Increase membership  through increased marketing

LRG - Provide consistent, high-quality programs and services.

- SB web page

- N/A

- Maintenance of SB web with current information

- Market Educational Seminars Series to Community Members and via press releases

- Work with External Relations concerning press releases

- Increased community attendance at seminars

- Implement group exercise program and secure instructor(s)

-  Money is needed to print program flyers

- Positive customer feedback; earn profit on program

- Continue with contracted services: Massage Therapy, Dietetics, and Running Strong.

- Participate in community & campus events to promote programs

- Collect rent from massage therapy, positive customer feedback on all programs

- Revitalize Personal Training program by also using students within the HFM major.

- Participate in community & campus events to promote programs

- Attain a $1000.00 profit from Personal Training Program annually, positive customer feedback

- Continue with Worker’s Compensation focus for New Directions. Also visit area physicians.

- Improve frequency of visits to physicians and PT clinics to promote program

- Attain $10-15 K profit annually to help contribute to rehab coordinator’s salary.

- Continue student & member communication through email, flyers and newsletter

- Contact students and members as programs are implemented

- Strengthen successful programs, revise programs as needed

3) SmartBodies Equipment Improvement

II.                   SPT #5

- Replace worn out and dated cardio equipment

LRG – Keep cardio fleet current and enhance entertainment options for patrons

- Use state allocated funds to replace a minimum of two pieces per year

- Collaborate with Facilities Management to surplus old equipment.

- Acquiring new equipment.

- Secure quote on installing a cardiowall type system

- Contact cardiowall vender

- Obtain quote

4) SmartBodies Facility Improvements

III.                 SPT #5

- Perform minor touch-ups to paint and add decorations

LRG – To keep SmartBodies well maintained and attractive

 - Use funds as available to secure small decorations.

- Collaborate with Facilities Management to do paint touch ups. Work with the art department to see about getting some paintings.

- Areas in need of paint are touched up.

- Acquisition of paintings and small decorations.

5) Create And Implement New Programming Options.

IV.                SPT#3 & #4, #5, #8

- Create & Implement New Programming for Membership

LRG - To offer high quality programs and services to students and members

- Continue with improvement of Member Follow-up Program

- Staff resources needed to insure full program implementation & consistency

- Increased retention of members.

- Create Balance Training & Mobility Class; implement program during 2005

- Staff resources and gym or mat room needed.

- Successful participation in program