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Strategic Plan Homepage
Development and Alumni Affairs
I. Unit Mission
Statement
II. Statement of Long-Range Goals (3-5
years)
III. Progress Report on Objectives for FY 2002
IV. Statement of and Progress on Objectives for FY 2003
I. Mission
Statement:
The mission of the Office of
University Relations is to increase the awareness, understanding,
visibility, appreciation and positive image of “Clayton State … Your
University … in Atlanta’s Southern Crescent.” The office supports the
mission and goals of Clayton State University by facilitating efforts of the Boards of Directors
of the Clayton State University Foundation and the Clayton State University Alumni Association, as well as working
with other University related groups to increase fundraising wherever
possible.
II. Statement
of Long-Range Goals:
Decrease Clayton State University Foundation reliance on Clayton State University for staff support
Aimed at increasing financial stability, this goal will serve to
redirect funding into other initiatives of Clayton State University. Realizing that this will
not be completely accomplished all at once, the goal will be to cover ˝ of
one position per year.
Decrease Clayton State University Alumni Association reliance
on Clayton State University for operational funding
Once again aimed at increasing financial stability, this goal will serve
to redirect funding from alumni association operations into other
initiatives of Clayton State University.
Regular contact with alumni
Establish a name for the quarterly publication, publish the distribution
dates, and solicit the alumni association to sell advertising in order to
offset publication costs. This goal is tied to the theme of image/marketing
and advertising.
Assist the Clayton State University Foundation in fundraising
efforts, specifically to establish faculty development funds
Tied to the theme of quality of instruction, as well as expanded
academic programs, fundraising effort will be directed towards acquiring
funds to support faculty development.
Increase and update alumni database
Secure funding, or work with student interns, to get correct address and
telephone on existing alumni database, as well as to expand the database
with graduates who are not in our system
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III. Progress
Report on Objectives for FY 2002
|
Objectives for
this FY
(Priority Order)
Explain if the objective has been added since the last published plan. |
Current Status:
accomplishments, progress, challenges, etc.
|
Intended actions
for balance of year.
Indicate office/individuals responsible. |
Implications for
future objectives and for long-range plans. |
|
1. Increase Clayton State University Foundation operating funds |
Formation of Fund Raising Task Force for trustees
-
met several times
-
strategic plan
developed
|
Increased meetings with the board of trustees to
achieve goal of $500,000 unrestricted dollars |
Source of ongoing donor cultivation and budget
planning |
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2. Work with Clayton State University Alumni Association Board of
Directors to build supportive board |
increased attention to new & existing board member
committee to develop solid prospective board member list |
creation of board member learning opportunities and
continued development |
Establish board who understands and is in sync with
goals and objectives of the University |
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IV. Statement of and Progress on Objectives for
FY 2003
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Objective
(Priority Order) |
Relationship to Univ. Strategic Planning Themes and Unit Long-term Goals
|
How the Objective will be Accomplished: |
Resources Needed:
-- fiscal
-- human
-- physical
|
Evaluation of Success and Implications for future goals and objectives |
|
1. Expand donor base and grow foundation operating
funds and endowment |
SPT#2 Financial Stability Aimed at Prosperity
LRG#1 Decrease Clayton State University Foundation reliance on Clayton State University for
staff support |
>Staff to work more closely with Foundation Board
of Trustees in fundraising efforts
>Hire database administrator to maintain accurate
donor and potential donor records |
-- No extra fiscal resources needed (except human
as noted below)
-- database manager position to be added $40K
-- physical facilities OK |
Successful President’s Gala in Fall increased
community awareness and donor base
Planning Spivey event to recognize original donors
and get them into our system
Coordinating Legal Seminar in conjunction with
Paralegal Advisory Board for late fall
Planning SBDC business success dinner for August to
increase database of those connected to the University
FY02 Campaign Goal Achieved, FY03 Fac/Staff Goal
Exceeded and solid fundraising efforts with trustees are paying off.
Appeal letters have been sent to previous donors.
Regular donor visits and contact with community at
events and activities (87 donor cultivation visits this year-to-date
with Unit Vice President) |
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2. Establish fundraising opportunities for Clayton State University
Alumni Association |
SPT#2 Financial Stability
LRG #2 Decrease Clayton State University Alumni Assoc reliance on Clayton State University
for operational support |
>continue to work with AA Directors to identify
fundraising opportunities
>design and deliver board member orientation to
educate on need for self-funding of operations |
--No increased funding needed, but time will be
necessary
|
$$ will be available to support operations and
staffing of alumni association |
|
3. Publish schedule of alumni association
newsletters |
SPT#5 Image, Marketing
LRG #3 Regular contact with alumni |
Work with University Relations to establish
consistent look and copy
- work with Media
Relations to design newsletter |
--Initially increased budget allocation for
publications and postage
|
Working with graphic artist and printer to develop
look of publication – gathering photos and stories |
|
4. Increase funds for faculty development |
SPT # 1&3-expanded academic programming and quality
of instruction
LRG# 4 Faculty Development Funds |
>Identifying specific needs for faculty development
and working with potential donors for sponsorship. |
--Continued interaction with Resource Development
Council to understand faculty development needs |
Received in 2002, and not yet spent, a corporate
donation of $10,000 for faculty development
Continued requests of corporate donors |
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5.Increase and update alumni database |
SPT # 2 Image, Marketing
LRG#5 Good database |
>Seek sponsor for lost alumni search |
--Use of student interns to communicate with alums
and seek updated information |
Incorporating alumni info received into database
(particularly after graduation) |
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