Successful Internship Changes Marketing Strategies of Sherwin Williams
Marketing major and Clayton State University senior Andia Hackett changed the future of Sherwin Williams during her internship with the company.
“I came up with the name PaintPerks to entice contractor’s to want to shop with Sherwin Williams, because they would get certain perks as a thank you for their continued business,” explains Hackett.
During her internship, she was asked to create a plan to increase market share at the store/district level. Alongside a fellow intern, Kimberly Wright, she found that the company wasn’t marketing to contractors, who are a big segment of potential profit. PaintPerks is Hackett’s and Wright’s answer to drive contractor business while thanking them for their loyalty.
“Prior to PaintPerks, Sherwin Williams was not using any frequent buyer programs,” states Hackett.
Hackett and Wright pitched their ideas to upper management in a conference where all Southeast Division interns competed. Despite the usefulness and the company’s adoption of the program, they were beat out by another team who pitched the idea of creating social media accounts.
Hackett is careful to mention that the Office of Career Services and Director Bridgette McDonald, helped her tremendously with getting this internship as well as aiding her in career coaching.
“Mrs. McDonald has believed in me since our very first meeting. We have a great rapport and I am forever grateful to her,” praises Hackett.
Along with McDonald, Dr. Leon Prieto, assistant professor of Management, has been a big supporter of Hackett. She explains that he immediately pointed out that the implementation of her program at Sherwin Williams is a huge accomplishment and that he was very proud of her.
“Having faculty and staff at Clayton State that are so supportive is a blessing for me. I hope to continue making them proud in all that I do after my time at Clayton comes to a close,” states Hackett.
Long term, Hackett hopes to work in digital marketing and social media marketing.