Newsroom Blog

Eighteen Students from Four Universities Compete in Elevator Pitch Competition at Clayton State

Apr 22 2015

The College of Business at Clayton State University, and sponsor Mitch Johnson, vice president of Primerica Financial, hosted the University’s second elevator pitch competition with 18 competitors from four institutions on Apr. 10, 2015.

The top three places in the completion were taken by two Mercer University students, and Clayton State business major Bilal Nakhli. Charles Weaving, III, a Mercer MBA student, won first place for Aeroquick, his vision for a low-cost aerodynamic bike wheel. Janice McFadden, a Mercer undergraduate, finished second for Perfeck Pak, a brand of diapers marketed toward low-income mothers, Nakhli was third with a pitch on developing interactive classroom software that both the professor and students can use. Fourth place went to another Mercer MBA student, Fatimata Aw, for Baobab 5000, an anti-aging skincare cosmetic compounded from the fruit of the Baobab tree, which lives for 5,000 years.

An elevator pitch is a talk that quickly presents key information about a business idea regarding a product or service, one that can be given during the course of an elevator ride. The intent of an elevator pitch is to encourage a potential investor to further pursue an opportunity. In other words, according to Clayton State’s Dr. Louis Jourdan, chair of the College of Business Department of Management, Marketing & Supply Chain Management and professor of Management, who’s organized the event, it’s a chance to pitch a big idea.

Judges for the competition included: Johnson; Lon Langston, chairman of Clayton County Chamber of Commerce; Bryan LaBrecque, professor in the Clayton State BAS program; and Judiffier Pearson, consultant with Clayton State Small Business Development Center.

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