Students in the College of Business at Clayton State University have spent part of the spring semester working with local businesses on a variety of marketing-related projects. In the proverbial win-win situation, the Clayton State students get real-life experience, and the businesses benefit through volunteer expertise assisting their marketing efforts.
Under the aegis of marketing professor Dr. Beverly Wright, Clayton State students have assisted numerous local business, including; America’s Natural Gas Alliance, Fayette Youth Protection Agency, Lagniappe Cafe and NuLink Communication.
Wright’s Marketing Principles class recently worked with EdVenture Partners to complete a marketing campaign project for America’s Natural Gas Alliance (www.anga.us). The students were charged with developing, implementing, measuring and presenting results for a campus-wide marketing campaign with a $3000 budget. The campaign included an advertisement in the Clayton State student newspaper, The Bent Tree, a Main Street event and a movie night. Students gave away prizes including a Wii, NetBook, Notebook, and iPad.
Through the graduate-level Decision-Making course that is a part of the MBA program, Wright directs her student groups to select a client from a list of non-profit organizations and small businesses as part of their research projects. The students develop and conduct a focus group, in-depth interviews, or a survey project for their client over the course of the semester. The final results, along with recommendations, are presented to the clients and their constituents to help clients improve their business efforts.
Recent clients include Fayette Youth Protection Agency, Lagniappe Cafe and NuLink Communication, just to name a few. Businesses wishing to access Clayton State MBA students’ expertise can contact Wright at firstname.lastname@example.org to register for the program and become a client.