Clayton State University was named among the top in the nation in the 2017 Collegiate Advertising Awards program. The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.
Clayton State earned a Gold Award, edging out Georgia Highlands College (Bronze) and Western Illinois University (Silver), in the category of External Publication for its fall 2017 edition of The Laker Connection featuring a cover story on artificial intelligence. This is the first-time the magazine has won an award.
The Laker Connection magazine is produced by Clayton State University’s Office of Marketing and Communications. Maritza E. Ferreira serves as editor-in-chief, Kelly Petty serves as managing editor, Erin Fender serves as production editor and photo editor. The layout was designed by Haute Couture Media. The magazine is done in in collaboration with alumni relations, development, athletics, and student and guest contributors.
The 2017 CAA program had more than 900 entries from the United States and Canada representing small community colleges to very large schools & universities.
Submissions were reviewed and by a national panel of industry experts, with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
A Gold Award from the judges represented colleges and universities who were top the 5 percent in the nation.
Representing all areas of communications, medias, marketing, advertising and promotions, the 2017 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world. The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of Clayton State University.
All winners are posted on the Collegiate Advertising Awards website at www.collegiateadawards.com.