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Clayton State SBDC to Hold Metro Atlanta's First Digital Marketing Boot Camp, Oct. 22

Oct 16 2014

Clayton State University's Small Business Development Center (SDBC) will be holding its first, and metro Atlanta's first, “Digital Marketing Boot Camp" on Wednesday, Oct. 22, from 8:30 a.m. to 4:30 p.m. in the Clayton State Student Activities Center.

Digital Marketing is not just about bringing traffic... it’s about bringing customers! The Georgia Small Business Development Center Digital Marketing Boot Camp is designed specifically for small business owners who want to learn to integrate technology and marketing in the digital space to increase profits and gain customers. And SBDC is bringing in the four top marketing SBDC experts to teach this all-day class.  The cost is $49 (includes lunch and materials) and registration is online at www.morrowsbdc.org.

These full day interactive sessions with Georgia SBDC digital marketing experts, will include

 how to;

* Optimize your website and make search engines work for your business

* Use social media to cultivate brand ambassadors

* Get your business online securely

* Look into the future and examine the powerful applications made possible by broadband technology

* Tap into the mobile marketplace

* Understand and navigate the world of paid online advertising

* Use photos and video to promote your products and educate your customers

The program includes a combination of general sessions and concurrent break-out sessions. This powerful lineup covers marketing tactics you can use today as well as help in developing a strategy to harness the power of broadband.

AGENDA

8 a.m.

Registration and attendee networking

8:30 a.m.

Announcements and Instructions

9 a.m.

Breakout Sessions Round 1

ABC’s of SEO: Get your website found on search engines:
SEO or Search Engine Optimization is all about you being found in organic searches. From content to site structure, this session outlines tips and tools for improving organic ranking in various search engines. Discover how to build searchable content that expands your connection to the Web.

Connecting With Customers in a Mobile World:
Nine out 10 Americans own a mobile phone. Worldwide there are seven billion mobile subscribers. Consumers use multiple mobile devices to making buying decisions and manage their daily lives. Successful businesses are connecting with customers wherever they are – at work, home, or on the go. During this session learn how to develop effective mobile strategies to connect and engage customers, to build customer loyalty for your business, and to increase profits. Learn how powerful tools such as Twitter, LinkedIn, and Blogs influence your customer. Discussion includes why mobile changes the way we do business and best practices to reach customers with real time location based marketing.

10:15 a.m.

Break

10:30 a.m.

Breakout Sessions Round 2

Competing in an E-Commerce World:
E-Commerce is more than online shopping and social media, and ALL business is about relationship building and synergies. The combination of Internet and traditional marketing, is the approach of successful businesses. Competition and change are constant and buggy whip manufacturers are now few. This session will dive into how to determine where your business competes for success in an E-Commerce World. Come prepared to engage others in thought provoking discussion about the possibilities so you don’t become a buggy whip maker.

Making Facebook Strategic:
Facebook is now so much a part of everyday life that many consumers do not remember a time when it was not part of theirs. They use the network to search, socialize, play and conduct business. Do you know how to use this network properly to gain branding and sales for your business? Attend this workshop to understand how Facebook is used for business and how you can get more people to find you and engage with you. Discussed will be the formulas for being found, how to use their powerful advertising tool and the ways to get your customers coming back to you in the future.

11:45 a.m.

Break

noon

Lunch Program

Integrating Broadband In to Your Business:
Whether you have a store, a service company, or a manufacturing plant, what makes you different from your competition is not what you sell, do, or make, but how your business works. This session includes facilitated roundtable discussion about best practices, along with tips & techniques. You will leave with new ideas and insights into how you can profit from Integrating Broadband Into Your Business.

1:30 p.m.

Break

1:45 p.m.

Breakout Sessions Round 3

Using Google Tools for Growth:
Google tools turn your workstation into a powerful office management system. This session explores web analytics tools such as Google Analytics and Webmaster, internet advertising venues through Adwords, reputation management with Google Alerts, and exploration of additional features within Google Docs.

The Visual Revolution: Pinterest, Instagram & Video:
Everybody is using Pinterest, Instragram and videos to share trends and products online, but do you know how to get your company working efficiently using these tools? Successful business owners are promoting their businesses and gaining sales by following simple strategies on how to be seen. Learn the tricks of the trade on how to make your business stand out. Get your business growing by being more visual online, leading customers to your website.

3 p.m.

Break

3:15 p.m.

General Session

How Great Companies Make Digital Marketing Work (Strategy)
Managing a Digital Marketing Plan does not just happen. Great companies know who their best customers are and have a focused marketing strategy to reach them. How focused is your digital strategy? How will you improve the digital foot print of your business? In this last session, we will put it all together to develop best practices that integrate a successful digital strategy into your marketing plan. Armed with tactics and tools to move your business forward online, learn a simplified process that magnifies the reach of your marketing.

4:30 p.m.

Closing Remarks

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