The Clayton State University chapter of The Society for Advancement of Management (SAM) won first place in the Joseph L. Bush Case Competition at the recent 2011 National Conference in Orlando, Fla.
Randy Haynes (Fayetteville), King Meetre (Locust Grove), Dana Sweatt (Fayetteville), and Corey Wagner (Conyers) comprised the four-person team that took home the Joseph L. Bush, Jr. Management Case Competition undergraduate division trophy. The team competed against 20 other universities from across the country in a case study project that focused on sustainability for Whole Foods Market in today’s increasingly competitive environment.
SAM gave students approximately eight weeks – with no outside assistance – to review the company, conduct a financial analysis, and then provide four strategic actions. The team created an in-depth analysis of Whole Foods in 2011 and developed a three-to-five year plan of recommendations, which they presented in a 15-minute presentation and 10-minute Q&A before a panel of judges.
“It was a pleasure to work with such a talented group of students,” says Dr. Reza Kheirandish, SAM faculty advisor and Clayton State assistant professor of Economics. “One of the joys I had was when the judges specifically mentioned our work during the announcements. We were the only team to produce a professional 30-second commercial for Whole Foods. It was outstanding.”
The four team members used individual strengths in their different disciplines of study to pull together this winning project. For example, Wagner is a senior majoring in marketing with a minor is supply chain. He developed and produced the commercial, as well as created a loyalty card and mock advertising for a billboard campaign. Meanwhile, Haynes used his accounting major to develop expanded financial models for the project.
“Our team had so many good ideas. That was the toughest part of the project; we were still bouncing around new ideas up to the last two weeks of the project,” says Wagner.
“I hope this win provokes interest in students to join SAM club,” says Haynes. “It’s important for students to be engaged in extracurricular activities; future employers care about that. SAM is a powerful networking organization and can provide you with valuable tools for employment after graduation.”