Film and Digital Media Center. Located on the main campus in the Harry S. Downs Center for Continuing Education building.
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Too many famous musicians have ended up broke at the end of their career! You can have all the talent in the world, but if you do not understand the business end of the industry – contract negotiations, retaining the rights to your music, packaging, marketing, merchandising, etc. - someone else may end up with the rights to your music and the profits! Your instructor, Stanley Johnson, has worked in the entertainment arena for years as an entertainer and as a business advisor (including a year with the Jacksons!). He will share experiences and insight gained from working with the entertainment lawyers, business managers and the successes and failures of other entertainers so that you can avoid the pitfalls and setbacks!
At the end of this course, you will have collectively written, produced, performed, composed and designed your own music CD as well as your own music video, electronic press kit and television commercial. You will learn the fundamental principles of contract negotiation, manufacturing, distribution, publishing, artist & image development, copyright, air play, artist management, packaging, publishing, product placement and merchandising.
Target Audience: Its intended audience consists of individuals who are seeking to make a career in the music and entertainment industry as motion picture and television sound track developers, commercial song writers, music for gaming development industries, sports audio engineers, music sound track writers, music producers, concert audio engineers, record company executive, music video producers and artists.
Learning Outcomes: Upon successful completion of the program, you will be able to:
Teaching Methodology and Assessment: Instruction - Discussion, Q & A, case studies
Assessment – Role play, successfully completing all assignments and project, presentation of project
Criteria for Successful Completion: To successfully complete this course, receive CEUs and a certificate of completion, student must attend 80% of the class sessions, actively participate, complete a course evaluation and complete a Market Ready Promotional Package.
Amount of contact time (in hours) needed to effectively teach this course: 48 hours
IACET CEUs to be awarded = 4.8 IACET CEUs
From his earliest days, Stanley Johnson has been a force in the music industry with over 25 years of experience in areas such as vocalist, songwriter, arranger, producer and composer. Stanley’s work received double Platinum sales recognition for his vocal appearances on albums “Wild and Peaceful” as well as “Love and Understanding” with the legendary music group, “Kool and the Gang.” In 1990-1991, Stanley was one of two producers who worked with Joseph Jackson, father of the legendary Jackson Family, and helped create the first album for Jackson Records in Encino, CA.
Born in Georgia but reared in New Jersey, Stanley began his career in music by performing in talent competitions and showcases around the country at legendary places such as the Apollo Theater in New York City. As a multi-media specialist, he has used his prodigious talents and gifts to form a powerful communications company that combines the latest in emerging technologies in television, film, music and the Internet, with an abiding faith in God.
Stanley Johnson is CEO/owner of Diamond Light Entertainment, Inc. (DLEI), based in Atlanta, GA, with offices in NY/NJ. DLEI has filmed some of the top movers and shakers in music, film, television and sports. Stanley is the first African American television producer to produce a golf series that was featured on the Golf Channel. He produced content that has been featured on, PAX / NBC network, as well as BET, NRB-TV, CTN-TV, WATC Atlanta’s TV57, AIB Atlanta Interfaith Broadcasters, WAEC Love860 Radio, WGUN 1010 Radio, as well as “five” documentary films, and was awarded the “Key to the City of Selma Alabama,” for several film projects filmed in the city of Selma, Alabama. Other awards are as follows: “Champion Awards for Corporate Citizenship (presented by All Children Are Special) and the Empire Board of Realtists Scholarship Fund Collaborative Partnership Award. Most of these programs were sponsored by some of the largest corporations in the world. Most recently, Stanley has been nominated for inclusion in the 2011 Georgia Music Hall of Fame.
Stanley has made guest appearances on many television and radio talk shows, including KISS 104.1FM Radio, Praise 97.5 FM Radio, WAOK Radio, CNN’s #1 News channel on prime time, the “CNN Saturday Morning” show as a media golf analyst and the TBN “Trinity Broadcast Network” as an artist, performing his gospel music CD entitled “Taking It To The Streets” for a worldwide international audience. Written, Arranged, Produced and Composed by, Stanley Johnson, for Diamond Records, a subsidiary of DLEI, and he is a Member of BMI Publishers.
Stanley served as Director of Communications and Training at the Atlanta Broadcast Institute Norcross, GA and he also served as an Education Consultant for the National Network of Digital Schools (NNDS), Georgia Division. His expertise in the television, radio, music and film industry has afforded him the opportunity to add the title of author to his list of talents, having penned a training curriculum entitled Vit2All Christians, meaning Very Important Training 2 ALL Christians in television, radio, music, film and the media arts. Additionally, Stanley has released his life’s story in his new book entitled, “Before With After” My Life With The Legendary Jackson5 Family. Presently Stanley host and produce a weekly television broadcast on, “CTN” Christian Television Network and “CTNi” Christian Television Network International, with over 500 million people in their original languages, in 130 countries in Spanish, English, Portuguese, French, and French Creole. Stanley believes in giving back to his community. In 2007 he founded Project Give Back, a nonprofit foundation that serves as a youth and adult training program.
Basic Computer Skills.
Vit2ALL Student Manual provided with program fee.