Do you have a website but have no idea where your customers are coming from, or what they are doing on your website? Now you will learn the fundamentals to understand the basics of Google Analytics over a four week period. You will be able to track, analyze and run reports on site visits and specific goals for your website and business.
Measuring traffic for your website is critical and knowing what your ROI (Return on Investment) is can make or break your business. Using and knowing your way around Google Analytics will allow you to understand more of what and how your website is performing and how you are converting traffic into Leads. You will be taught how to add the Google Analytics code to your website and the best areas to add the code for tracking purposes. From a Business owner perspective you will now understand traffic patterns that can give you a BIG picture idea of what your business is doing.
Be prepared to roll up your sleeves and get dirty behind the scenes of your website. Don't be intimidated by numbers and metrics because this is the information that you need in order to know how to run your website / Business effectively.
View upcoming Google Analytics Course
Lincoln Parks is a 12 year veteran of using the Internet combined with web and mobile technologies to help bridge the gap for businesses, organizations, and individuals. Lincoln speaks, blogs, writes articles, and shares this information freely at lincolnparks.com or webmobilefusion.com.
Lincoln is also the founder of WebMobileFusion LLC, a Digital Marketing Agency based 30 miles south of Atlanta GA, in McDonough GA. After being downsized from Corporate America as a Technical Project Manager, Lincoln decided to start the journey of Entrepreneurship using the skills he has acquired over the many years in the Technical & Marketing space.
Lincoln frequently blogs and attends marketing and social media events, learning and sharing his knowledge of the Digital marketing space.
You can normally find Lincoln online, at a Starbucks, or sharing his experiences in the Community with other Entrepreneurs and Business Owners.
Prerequisites (courses and/or assessment or tests): This course is intended and designed for the individual that has some basic website knowledge. A website introduction course is preferred, however, not required. The course is not for the beginner. Student needs to know basic website terms
All course materials are included in the course fees.
Instructor: Lincoln Parks, entrepreneur, marketing coach, speaker
Target Audience: Business owners or individuals with a blog or website who want to know where, how, when, and why customers are visiting their sites or buying their products.
Student Course Materials: Need laptop. Instructor will provide handouts
Equipment: You will need to bring your personal laptop.
Learning Outcomes: Upon successful completion of this course, you will be able to:
Teaching Methodology and Assessment: Each student will be able to implement Google Analytics or some tracking package on their website through lecture, case studies, and live website implementation.
Criteria for Successful Completion: To receive a Clayton State University Continuing Education Certificate and CEUs, you must attend 100% of the class sessions, actively participate and complete all assignments. There are 4 class sessions.
Amount of contact time (in hours) needed to effectively teach this course: 12 hours
CEUs to be awarded: 1.2