What Can I Do with a Degree in Marketing?
Marketing is concerned with getting products and services from producers to consumers. Marketing involves activities that identify and devise ways to satisfy consumer wants and needs with an organization’s products and services. The principles of Marketing help organizations determine what products and services people want, forecast the demand for them, and stimulate consumer interest in them.
Skills and Talents Needed for Success in Marketing
Employers expect Marketing graduates to have acquired these skills and abilities during their college career:
- Organization: setting goals, managing multiple tasks, and initiating long-term plans and strategies.
- Leadership: supervising, managing, and coaching individual and group activities and/or projects.
- Problem Solving: identifying project obstructions and developing corrective initiatives that will promote success.
- People Skills: developing good rapport with diverse groups of people through excellent interpersonal skills, persuasiveness and understanding human behavior.
- Communication: strong oral & written communication skills are a must in the field of Marketing due to the exposure one receives through involvement in projects and activities.
- Creativity: Devising new initiatives to meet the needs of the changing economy, company needs, and the consumer’s desires.
- Quantitative Skills: Analyzing and interpreting data
The following is a sample list of job titles that represents the type of jobs offered to Marketing graduates:
- International Marketer
- Advertising Executive
- Distribution Manager
- Research Analyst
- Market Research Interviewer
- Marketing Planner
- Commercial Artist
- Media Buyer/Analyst
- Consumer Affairs Specialist
- Inside Salesperson
- Product Analyst
- Urban/Regional Planner
- Promotions Director
- Marketing Field Coordinator
- Marketing Researcher
- Comparison Shopper
Job Outlook for Marketing Major