A Bachelor of Business Administration (BBA) degree in General Business will prepare students for the wide range of career opportunities available in today’s business world. Unlike some business programs, the General Business curriculum is not specialized in one particular area. The program is designed to provide students with knowledge and skills from a broad perspective. Many companies will prefer to hire entry level employees with a general business background and then provide company specific skill training once hired. It is hard to say what the most marketable business degree is; what can be said is that the business world is looking for dedicated individuals who are willing to develop the knowledge and skills necessary to promote the success of the organization in which they serve.
General Business majors are afforded the opportunity to concentrate their major elective courses into one, or preferably two, business minors. Because of the programs curriculum design, a student may complete the course requirements of one or two business minors without taking any additional courses than what is required for the major. Minor options include Entrepreneurship and Innovation, Finance, Marketing, and/or Supply Chain Management.
Careers: What can you do with a degree in General Business?
Program Requirements: General Business Suggested Degree Program Sequence (PDF)