Positioning the University for continued success
during a period of dramatic change in higher education
Vision, Mission, Core Values
Aspirational, what we want to become, what we want to be known for
To become a national model for university based community engagement, and for equipping students with the knowledge, skills, and motivations for learning and success.
Operational, what we do for a living in pursuit of the vision
Through teaching, scholarship, and service, we provide an environment of experience based learning, enriched by active community engagement, that prepares an increasing number of students from all walks of life to succeed in a diverse society.
Cultural, our shared beliefs that guide our priorities and behaviors
Collegiality We treat each other with respect and work together in a spirit of inclusiveness, collaboration, and teamwork to serve others and reach common goals.
Excellence We give our best effort and seek continuous improvement in all our activities. Innovation We are open to new ideas and creative methods for solving problems.
Integrity We promote ethical behavior, taking responsibility for our attitudes, actions, and results.
Transparency We support open, honest, and continuous communication.
Download the Strategic Plan
Our focus and frame for tactical planning and resource allocation
1. Increase enrollment, retention, and graduation rates
a. Strategic Enrollment Management Plan: Create a multi-faceted plan, in collaboration across the university, designed to increase enrollment, retention, and graduation rates for all student populations.
b. Support Services for Student Success: Continue development of support services associated with student success, such as improving child care access.
2. Increase external funding
a. Comprehensive Campaign Plan: Develop and implement a comprehensive campaign to increase external funding.
b. Targeted External Grant Support: Obtain external support for University-wide strategic initiatives.
3. Build brand through community engagement and program development focused on career preparation and success
a. PACE (Partnering Academics with Community Engagement): Continue development and implementation of PACE.
b. EDGE (Exploration, Discovery, Goal Setting, and Experience): Increase student participation in internships and other learning opportunities such as job shadowing and mentoring. Students will participate in career-development opportunities along each step of their college paths and learn about the critical knowledge, skills, abilities, and attitudes that employers seek.
c. Laker Solutions: Create a cross-discipline consulting group consisting of students and faculty serving community businesses, non-profits, and chambers of commerce with emphasis on economic development.
d. High Demand Scan: Develop an on-going scanning system for identifying future workforce and employment needs and strategically mapping to curricula development
and maintenance. Include investigation of possible doctoral and professional graduate programs to address unmet market needs, perhaps in collaboration with other institutions. Direct efforts toward complete academic programs as well as specific content clusters.
e. Visit Spivey Hall, Discover Clayton State: Capitalize on databases of community members engaged and served by Spivey Hall’s concert, education, neighborhood outreach and audience development programs, systematically coordinating data-gathering and marketing communications to cultivate relationships and promote Clayton State brand awareness.
f. Faculty and Staff Development 2022: Identify and implement programs to support and recognize continuous learning and growth for faculty and staff.
4. Promote the brand through an integrated marketing communication program
a. Strategic Marketing Plan: Develop and implement a comprehensive external marketing and communication campaign.
b. Institutional Communication Audit: Review and enhance internal communication processes.
5. Advance, recognize, and support innovation in experiential teaching styles, methods of delivery, and research
a. Enhance Teaching Seminar Program: Identify and implement meaningful faculty development programs to support the adoption of experiential teaching methods, scalable technology, and the scholarship of teaching and learning.
6. Continue investing in infrastructure improvements
a. IT and Physical Infrastructure: Continue to invest and, where needed, to expand the infrastructure necessary to support the other strategic initiatives.