The Office of Marketing and Communications generally makes initial contacts with the media and serves as the official public voice for the University. This ensures that the appropriate response will be given and that individuals, faculty, or staff, can be adequately prepared for media interviews. The Office of Marketing and Communications will also inform and consult with senior administrators when circumstances dictate.
If you wish to contact the media directly, please inform the Office of Marketing and Communications (Ext. 4463) before any contact is made, so that the University will be aware of any and all media interest and contacts.
Also, please do not encourage students to contact the media directly without first consulting with the Office of Marketing and Communications.
Ideally, when the media wishes to speak to someone at Clayton State University, they will first contact the Office of Marketing and Communications. The Office will then contact the appropriate person(s) on campus, explain the request and ask for appropriate assistance. Although this is the standard protocol and procedure of the industry, it may not always be followed by the media.
What to do if the News Media Contacts You
At times, the media may contact you directly. If so, then, please contact the Office of Marketing and Communications as soon as possible.
If you are comfortable responding to the request, you may proceed, or you may request that the Office of Marketing and Communications facilitate the interview. You have the right to accept or decline any media request. Certainly, if for any reason you are uncomfortable or if the media inquiry is of a delicate nature, the Office of Marketing and Communications will facilitate the situation. During regular office hours, the contact number is Ext. 4463; after hours or on the weekend, John Shiffert may be reached at (770) 251-6138 or (678) 313-7029.
Do not ignore any media inquiry. If you are busy, return the contact as quickly as possible, having obtained the name of the media contact, the name of the organization, a callback number or e-mail address and at least an idea of what the inquiry is about and any appropriate deadline (remember, timeliness is often a necessity for the media).
If you do not feel qualified to answer the media inquiry, immediately refer them to the Office of Marketing and Communications and call the Office of Marketing and Communications to apprise them of the inquiry.