The University recognizes that email is an efficient and cost-effective means for campus groups to reach internal audiences. At the same time, members of the University community have expressed an aversion to unsolicited, mass-distributed, internal email. Research suggests that the overuse of email messaging through all-University email groups negatively impacts the University’s ability to deliver messages of critical importance. Also, email spam exposure leads to significantly, both statistically and economically, lower user engagement.
At this time we are currently assessing the use of mass emails on our campus. In the meantime, the Office of Marketing and Communications will assess mass email requests on an individual basis as we work to reduce the volume of emails and develop an effective mass email system.